Buy Crypto- Markets
Futures- Spot
- Copy Trade
- Earn
- More
Adidas Teams Up with Xociety for Limited-Edition Sui NFT Mystery Boxes
By: crypto news australia|2025/05/08 12:00:08
0
Share
Adidas will launch 2,600 limited-edition NFT mystery boxes on May 16, featuring Adidas-branded digital clothing for Xociety avatars and XCS tokens linked to tradable shares.The collaboration integrates Adidas’ ALTS NFT line into Xociety, a shooter RPG on the Sui blockchain, marking a shift from past drops by placing wearable NFTs in a functional game ecosystem.This move deepens Adidas’ Web3 push, contrasting Nike’s failed RTFKT project, and aligns with Sui’s growing momentum.Adidas is back in the crypto arena, this time teaming up with XOCIETY, an on-chain shooter RPG powered by the Sui Network (SUI).The partnership will introduce ALTS by Adidas content directly into the Sui-powered game environment, cementing the sportswear giant’s growing stake in the digital asset ecosystem.XOCIETY is pleased to announce its collaboration with @adidas, introducing exclusive @altsbyadidas content into the world of XOCIETY: the flagship gaming project on @SuiNetworkMore to come very soon → https://t.co/XP5qy0Wzz7No Free Lunch! pic.twitter.com/Yzpj1smF9R— XOCIETY (@xocietyofficial) May 6, 2025ALTS by Adidas, first launched in March 2023, features 20,066 unique avatar NFTs designed to explore identity through fashion, gaming, and collectibles. The exact mechanics of how these avatars will interact with XOCIETY’s systems haven’t been disclosed, but the developer hinted its signature XCS progression system will anchor the integration.The apparel giant announced this week that it will launch 2,600 NFT “mystery boxes” on May 16, each priced at US$129 (AU$200) and containing tradable in-game skins and tokenised corporate perks.Each box includes digital Adidas-branded apparel—tops, bottoms, and sneakers—usable on player avatars in Xociety, a “pop shooter” with RPG mechanics built natively on the Sui blockchain. Items come in rarity tiers ranging from “Uncommon” to “First”, with top-tier boxes bundling all eight skin sets.Related: Crypto Industry Urges Albanese Government to Fast-Track Digital Asset LawsAdidas Ventures Into NFTs AgainFor Adidas, the move is another foray into digital collectibles and metaverse fashion. Its Web3 history stretches back to a 2021 tie-in with Bored Ape Yacht Club, followed by drops with Doodles and Stepn. But unlike previous experiments, the Xociety partnership plants the apparel directly inside a playable environment with resale infrastructure and share-linked incentives.By contrast, Nike quietly wound down its Web3 subsidiary, RTFKT, at the end of 2024 following a brief period of heavily promoted digital sneaker releases.To make matters worse, purchasers filed a lawsuit against Nike on Friday, according to Reuters.Sui network has gained a lot of traction recently. Its TVL topped US$2B (AU$3.11B) in January, according to DefiLlama, while its SUI token peaked at US$5.24 (AU$8.14).Sui TVL. Source: DefiLlamaDespite falling all the way down to US$3.34 (AU$5.19), the token has managed to recover over 30% of its value in the last 30 days, according to CoinGecko data.Related: Trump Dodges Questions on Memecoin Profits Amid Price PlungeThe post Adidas Teams Up with Xociety for Limited-Edition Sui NFT Mystery Boxes appeared first on Crypto News Australia.
You may also like
AI Seating Chart Released | Rewire News Morning Brief
Musk and Ultraman are not above
Is the era of Embodied AI's "GPT Moment" Approaching? Axis Robotics Announces End of Testing, Set to Launch on Base Chain
Axis's answer is yes - provided that a thorough reshaping of the scale-up production of robotic data is required, and a redefinition of the deployment paradigm in the physical world.
Meta Layoff Explained: On the same day as laying off 700 people, they handed out $90 billion in retention bonuses to executives
The money saved from laying off 700 people is approximately equivalent to Meta's 1.5 days of AI infrastructure spending
Binance Cracks Down on Market Makers, a Long-overdue Trial
True accountability requires regulatory involvement, enforcement agencies, rather than allowing the exchange to act as its own judge.
Wall Street Collective Bearish on 2026, Will the Oil Crisis Trigger a Recession?
「There is no middle ground; the result will definitely be one of two extremes.」
Hollywood's AI Necromancy: Death Is No Longer the End of Labor
Post-Mortem Economics
a16z: DeFi Struggling to Support a True Financial Market
More important than throughput is the determinism and fairness of transaction execution.
Morning News | Bitmine launches institutional Ethereum staking platform MAVAN; Franklin Templeton launches tokenized ETF; Morgan Stanley to issue and sponsor Bitcoin ETF
Overview of Important Market Events on March 25
Kalshi early employees: Whoever controls the traffic controls the market
Robinhood can decide where tens of millions of contracts go with the flip of a switch, while the exchanges do all the hard work but cannot control their own fate.
Tether signs contracts with four major audits, Circle's compliance moat collapses, stock price plummets by 20%
USDT, with a market value of 184 billion dollars, is undergoing its first comprehensive inspection in history.
Proudly Introducing Aethir Claw: Your AI Agent, Our Infrastructure
Explore Aethir Claw, an easy-to-deploy AI agent solution that offers fully isolated VPS, encrypted payments, and highly competitive pricing.
Why Buying Gold Can Lead to Bankruptcy
"There is no issue with 'buying gold,' the issue is 'buying whose gold.'"
If the US Treasury yield rises above 5%, will Bitcoin drop below $50,000?
During the US-Iran war, as the bond market exhibited a **"meltdown"** scenario, Bitcoin's upward momentum is showing signs of exhaustion.
Circle Plunges 20%: Crypto Earthquake Triggered by Draft Proposal
Compliance gave Circle both a suit of armor and a ball and chain.
After the Smoke Clears: 5 Possible Endings to the Middle East Conflict
The Crown Prince in Exile for Half a Century, Set to Return to Tehran?
Stablecoin Yields Discontinued, Circle Plunges 20% in One Day
Tightening Regulations and Increased Competition Lead Market to Reassess Stablecoin Business Models
AI Wired into War Machine | Rewire News Nightly
Anduril and Palantir are collaborating on the development of the core software for the Golden Dome anti-missile system, with a project budget of $18.5 billion.
Web3 is sick, but the cure is not AI
Encryption may have wasted too many years, and the current AI anxiety is merely a stress response of an industry that has overdrawn its narrative after facing external shocks.
AI Seating Chart Released | Rewire News Morning Brief
Musk and Ultraman are not above
Is the era of Embodied AI's "GPT Moment" Approaching? Axis Robotics Announces End of Testing, Set to Launch on Base Chain
Axis's answer is yes - provided that a thorough reshaping of the scale-up production of robotic data is required, and a redefinition of the deployment paradigm in the physical world.
Meta Layoff Explained: On the same day as laying off 700 people, they handed out $90 billion in retention bonuses to executives
The money saved from laying off 700 people is approximately equivalent to Meta's 1.5 days of AI infrastructure spending
Binance Cracks Down on Market Makers, a Long-overdue Trial
True accountability requires regulatory involvement, enforcement agencies, rather than allowing the exchange to act as its own judge.
Wall Street Collective Bearish on 2026, Will the Oil Crisis Trigger a Recession?
「There is no middle ground; the result will definitely be one of two extremes.」
Hollywood's AI Necromancy: Death Is No Longer the End of Labor
Post-Mortem Economics
App