《Time》 Magazine: Trump Launches Coin, Has the "Pandora's Box" Been Opened?

By: blockbeats|2025/01/25 10:45:02
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Original Title: Why Trump's Meme Coins Have Alarmed Both Crypto Insiders and Legal Experts
Original Source: TIME
Original Compilation, Translation: 比推 BitpushNews

When Donald Trump won the presidential election in November, many cryptocurrency enthusiasts cheered as he promised to prioritize regulatory relaxation and legalize crypto businesses.

A few days before his inauguration, heavyweights of the industry gathered in Washington for a "crypto gala," celebrating their newfound status as members of the Washington power circle.

However, during the event, almost everyone was shocked by one of Trump's moves, where he announced a new coin called TRUMP, a "meme coin" widely seen as having no intrinsic value, with its price entirely driven by market trading activity.

《Time》 Magazine: Trump Launches Coin, Has the

Trump's supporters and some opportunistic day traders created billions of dollars in trading volume around the coin, driven by loyalty, hype, and the opportunity for quick profits. All these transactions allowed the coin's founder—Trump's affiliated company—to realize billions of dollars in paper gains. On the second day of the coin's release, Melania Trump announced her own meme coin, which also experienced wild price swings. By Wednesday, TRUMP had become the 25th largest cryptocurrency by market cap globally, with a price of around $43, well below its previous peak of $75.

Trump's meme coin brought significant attention to the cryptocurrency industry and attracted many newcomers to the sector.

For some, these coins symbolized Trump's commitment to cryptocurrency and his willingness to drive industry growth. However, many more within the cryptocurrency community viewed these coins with disdain, seeing them as nothing more than a cash grab, a means for Trump to directly profit from his supporters. Trump's team controls at least 80% of the coin's supply, giving them significant influence over the coin's price. While they are temporarily prohibited from selling these holdings, any future sell-off could lead to a market crash, causing substantial losses to ordinary users.

Insiders in the cryptocurrency industry are concerned that these coins may further sow public distrust in an industry already rife with scams and malicious activities.

「The crypto industry empowers an individual, and their first action is to emphasize and capitalize on the rug-pull opportunities in this space,」 cryptocurrency researcher and writer Angela Walch stated, 「It's just embarrassing.」

Trump downplayed his role in the coin's launch, saying during a press conference on January 21, 「Apart from me launching it, I know next to nothing about this coin.」 The Trump Group did not immediately respond to a request for comment. White House spokespeople also declined to comment.

However, elected officials and legal experts have raised ethical and geopolitical concerns. They believe these tokens could become tools for bribery and conflicts of interest. 「These tokens provide Trump with a way to gain economic benefits from foreign adversaries and may allow him to prioritize personal gain over the collective interests of the American people,」 said Puja Ohlhaver, a lawyer at Harvard's Democratic Innovation Lab.

What Is a Memecoin?

Both TRUMP and MELANIA fall under memecoins. These cryptocurrencies are essentially created out of thin air by entrepreneurs through writing blockchain code. Their value entirely depends on people's belief in them and their willingness to buy. To spark market enthusiasm, the teams behind these coins typically leverage popular memes on social media for marketing. The logic behind this is that if memes on social media can drive cultural, creative, and even ideological developments, why can't they also become valuable in finance?

Dogecoin and Shiba Inu are two typical examples, especially Dogecoin, as Elon Musk's tweets have often led to its price surging. However, memecoins lack intrinsic value, making them highly volatile and speculative. This characteristic is precisely what attracts some people: if investors buy at the right time, they may earn huge profits. Conversely, if they buy at the market peak, they may quickly lose all their funds. Additionally, memecoins have been used in some so-called scams, where investors have lost significant amounts of money.

Trump's Relationship with Meme Culture

Trump's supporters often use memes as a marketing tool. During his presidential campaign, a content creation team extensively posted pro-Trump memes on social media. Last summer, some unofficial Trump memecoins, such as Pepe (TRUMP) and Maga People Token (PEOPLE), also experienced price fluctuations, with some investors even viewing them as symbols of Trump's chances of winning the election.

Trump has also made money through cryptocurrency. He began selling NFT trading cards in 2022 and reportedly earned millions of dollars according to financial disclosure documents. In September 2023, he launched the yet-to-be-launched cryptocurrency platform World Liberty Financial. By 2025, meme coins may have become the fastest way for emerging cryptocurrency entrepreneurs to make money.

TRUMP's Trading Frenzy

On January 18, two days before the inauguration, Trump launched his token through a subsidiary of the Trump Organization, CIC Digital LLC. This move took the entire industry by surprise. It was during the "Crypto Ball," an event that also featured guests like Snoop Dogg and House Speaker Mike Johnson. Cryptocurrency entrepreneur Nick O'Neill released a video at the event stating that almost no one at the venue knew about the existence of the token.

The next day, the market began trading the token frantically, triggering a chain reaction. The blockchain platform Solana and the cryptocurrency exchange Coinbase, both supporting the token, experienced hours-long trading delays. Coinbase CEO Brian Armstrong tweeted, "We did not anticipate this level of trading activity."

Within a single day, the team controlling the token (led by CIC Digital) had a token value on their books of around $510 billion. However, this number was not realistically achievable because if they attempted to convert the token to USD, its price would plummet rapidly. Later that day, Melania Trump released her own meme coin, MELANIA, effectively cutting TRUMP's market cap by billions of dollars as traders seemed to sell off TRUMP to buy the new coin. Within an hour of MELANIA going live, TRUMP's price dropped from over $70 to around $45. A fake coin unrelated to Trump's son, BARRON, also briefly reached a market cap of $460 million but then crashed by 95%.

Industry's Moral Dilemma

Some of Trump's cryptocurrency supporters accused him of engaging in predatory behavior using meme coins. Cryptocurrency advocates decentralization, yet the President's team controlled at least 80% of the TRUMP supply. Another blockchain analytics company, Bubblemaps, found that 89% of the MELANIA token supply was concentrated in a single crypto wallet. Coinbase executive Connor McGregor wrote on Saturday that the Trump team had earned $58 million just from transaction fees.

“Trump's reputation has been completely ruined,” investment manager Michael A. Gayed wrote. Former White House Communications Director and cryptocurrency advocate Anthony Scaramucci said, “No one will think this behavior is good for society.”

Angela Walch summed it up, saying, “The entire industry is now undergoing a profound reflection. We have gained power, but does this align with our original goals?”

Concerns About Ethics and National Security

Critics outside the cryptocurrency industry have also raised ethical concerns. Trump is now directly involved in an industry he is responsible for regulating. (The controlling company is a subsidiary of the Trump Organization, they wrote, stating that the Trump token is "not an investment or security, but a form of 'expressive backing.'") Critics argue that the President's windfall from cryptocurrencies gives him no incentive to crack down on the industry, which could lead to a devaluation of his token by billions of dollars. California Democratic Congressman Ro Khanna, one of the leading cryptocurrency supporters in Congress, wrote on X, “The law must prohibit elected officials from holding meme coins.”

Some critics are concerned that these tokens pose a national security threat as they allow foreign agents to purchase large quantities of tokens as leverage in Trump's policy decisions. These agents may buy tokens to win Trump's support—or threaten to sell them, potentially causing a token price crash. Allen Lab's Ohlhaver said they can also use cryptographic technology to hide their identities from everyone in the world, except Trump.

The Founding Fathers sought to prevent such conflicts of interest through the Emoluments Clause in the Constitution, which prohibits the President from using their office to enrich themselves. (At the time, gift-giving was a common corrupt practice among European rulers and diplomats.) Some argue that Trump issued the tokens before taking the oath of office, meaning he was acting as a private citizen. Cryptocurrency journalist Zack Guzmán wrote on X, “Issuing these tokens before Trump formally became President wasn't that complicated for them. “It would be much easier to claim that Trump profited from the presidency and violated the Emoluments Clause.”

However, Ohlhaver believes that as long as Trump holds token stakes, there is a significant conflict of interest. “He still has tokens, and if foreign adversaries pump them up, the price of these tokens will appreciate,” she said.

Ohlhaver also stated that Trump's meme coin fundamentally threatens the public's understanding of money. “With the rise of social media and global social networks, it has become very easy to use your status and influence to create a new form of currency and legitimize it,” she said. “For us, it is important to maintain our national public goods, ensuring they serve our common interests, rather than serving the narrow interests of the elite class, who will gain huge benefits at the expense of everyone else.”

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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