U.S. and China-based DDC Enterprise adopts Bitcoin reserve strategy with 5,000 BTC target

By: crypto news|2025/05/16 19:30:09

E-commerce company DDC Enterprise announced its plans to adopt a strategic Bitcoin reserve, with the goal of accumulating at least 5,000 BTC within the next 36 months. It initially invested in 100 BTC ($10.3 million). Through an official statement , the e-commerce company that operates between China and the United States unveiled plans to adopt a Bitcoin ( BTC ) strategy as part of its 2025 initiatives moving forward. The company’s Founder, Chairwoman, and CEO Norma Chu claims Day Day Cook has become one of the first companies in its sector to embrace BTC as a reserve asset. “We are embarking on a pioneering initiative to position DDC at the forefront of digital asset innovation with laser-focused execution on Bitcoin accumulation,” said Chu in her shareholder letter. After making an initial purchase of 100 BTC, Chu stated that the company has a short-term target and a long-term target for Bitcoin accumulation. For the first six months, the firm plans to acquire around 500 BTC or equal to $51.7 million. Additionally, over the next 36 months, the company hopes to have 5,000 BTC on its balance sheet. At press time, Bitcoin has gone up by 1.5% in the past 24 hours. BTC has been trading hands at a price off $103,557. In recent weeks, BTC has been in an ongoing rally fueled by trade agreements from the U.S. and China, surging past the $105,000 mark just last week. The largest cryptocurrency by market cap has gone up by 23.6% in the past month. DayDayCook is a food company originating in Hong Kong that expanded its operations to China and listed on the New York Stock Exchange in 2023. Its product suite consists of convenient, ready-to-cook, and ready-to-heat Asian food products and has a strong online presence. In its latest financial report for 2024, the company saw an significant increase in its revenue by 33% on a year-over-year basis, reaching $37.4 million. This revenue growth was attributed to “the strategic acquisition of U.S. brands and sustained resilience in our core China operations.” In addition, DDC Enterprise’s gross profit margins rose by 28.4% from 25% in 2023. Meanwhile, shareholders’ equity increased by 33% to $11.3 million, with cash, cash equivalents, and short-term investments estimated at $23.6 million as of March 31. Most recently, the company announced a collaboration with a Chinese joint venture firm, which is projected to generate $3 million in annual net profit each year for a five-year period.

On March 4, 2026, DDC Enterprise Limited (NYSE American: DDC) today announced preliminary, unaudited full-year financial performance for the year ended December 31, 2025. The company expects to achieve record revenue and record positive adjusted EBITDA, primarily driven by continued growth in its core consumer food business and overall margin improvement. The final audited financial report is expected to be released in mid-April 2026.

2025 Full-Year Financial Highlights

Revenue: Expected to be between $39 million and $41 million, reaching a new company high.

Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.

Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.

Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.

Core Consumer Food Business Performance

In 2025, DDC's core consumer food business maintained strong operational performance.

The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.

In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.

Bitcoin Reserve Update

In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.

As of December 31, 2025: The company holds 1,183 BTC.

As of February 28, 2026: Holdings increased to 2,118 BTC

Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC

DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."

Adjusted EBITDA Definition
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation

About DDC Enterprise Limited

DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.

The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.

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DDC Enterprise Limited Announces 2025 Unaudited Preliminary Financial Performance: Record Revenue Achieved, Bitcoin Treasury Grows to 2183 Coins